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iGaming is coming to MLM | Multi Level Marketing!

  • Photo du rédacteur: Armand J. FRIESS
    Armand J. FRIESS
  • 20 nov. 2024
  • 2 min de lecture

Dernière mise à jour : 20 nov. 2024

Although combining iGaming and MLM raises important ethical and legal issues, here's my take on the potential benefits for experienced networkers considering integrating iGaming into their existing MLM business:


INCOME DIVERSIFICATION


Networkers could potentially diversify their revenue streams by adding iGaming-related products or services to their existing MLM portfolio. This could include promoting legal online gaming platforms or related products. And it wouldn't be competitive with their core MLM or direct sales business.


LEVERAGING EXISTING SKILLS


Networking and sales skills developed in traditional MLM could be transferable to the promotion of iGaming products, enabling networkers to leverage their existing expertise.


ACCESS TO A GROWING MARKET


The iGaming industry is growing rapidly, with worldwide revenues expected to reach $97.7 billion by 2024. Networkers could potentially benefit from this growth.


POTENTIAL SYNERGIES


There could be synergies between existing MLM networks and online gambling communities, offering new opportunities for network development.


INNOVATION IN REMUNERATION MODELS


The integration of iGaming could enable the exploration of new remuneration models, potentially combining traditional MLM commission structures with gaming-based revenue models.


SKILLS DEVELOPMENT


Involvement in the iGaming sector could offer networkers the opportunity to acquire new skills in digital marketing and emerging technologies such as blockchain.


IMPORTANT CONSIDERATIONS


It's crucial to stress that any integration of iGaming into an MLM business should be approached with healthy caution:


  1. Legality and regulation vary considerably between jurisdictions. Thorough due diligence is essential.


  2. The ethical risks involved in promoting gambling must be carefully assessed.


  3. The reputation of the networker and its network could be affected by association with the gambling industry if the iGaming in question is not legally irreproachable.


  4. Specific skills in regulatory compliance and responsible gaming would be required. This could be the subject of specific dedicated training courses.


In conclusion, I believe that while integrating iGaming into MLM can present extremely interesting opportunities for experienced networkers, it also entails certain specific risks that can nevertheless be avoided by a serious iGaming partner. A cautious, ethical and regulatory-compliant approach will be essential when considering such a strategy.

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